MFP gives you the same calorie target whether you squatted 200kg or sat at a desk all day. Coachly's macros shift with your training. Plus the workout side. Plus the AI coach. No ads, no upsells, one tier.
“Tailor made plan in the gym and the kitchen, unreal for the price.” — WhiteMike1, App Store
Common patterns from MFP App Store reviews, forums, and Reddit threads — and how Coachly handles each.
Set once at onboarding, doesn't adjust to whether you trained hard or rested. Cuts that tank lifts; bulks that overshoot.
MFP's "exercise" log is a generic calorie-burn estimator. No set-by-set logging, no programming, no progression.
Banner ads, full-screen ads, ads between meal entries. Premium removes them — at additional cost.
Barcode scanner, recipe importer, restaurant logging — features that used to be free now require Premium.
User-generated database means the same food appears 12 times with different macros. Hard to trust a single entry.
MFP's parent company has been criticised for data-monetisation practices around fitness and dietary data.
MFP knows what you ate. Coachly knows what you ate AND what you lifted AND how you slept. That's the whole game.
Hit a PR? Walk 18,000 steps? Hard squat session? Coachly raises your calorie target for the week — automatically. MFP just shows the same number it set in January.
MFP Premium (~£80/yr) gets you ad-free macro tracking. Coachly's £99.99/yr is ad-free macros PLUS adaptive workout programming PLUS the AI coach. Roughly the same total spend, dramatically more product.
MFP's core mental model is calorie deficit for weight loss. Coachly treats body recomposition, lean bulks, and cuts as first-class goals — and adjusts both training and macros to each.
EU-hosted, account-scoped with row-level security. Never sold. Never used to train AI. Built by an indie team in Scotland, not a public company with an advertising arm.
Verbatim from the UK App Store. 5.0★ average.
“Been wandering around the gym for months without a proper plan. Now I've got a tailor made plan in the gym and the kitchen specific to my goals, unreal for the price!”
“Delighted with Coachly. Super easy to use and incredibly intuitive. The AI coach really helps keep me accountable. A must for anyone looking to level up their progress.”
“Coachly has took my training to a new level providing me with the discipline and challenge I need at precisely the right times.”
“Genuinely very helpful kit. Using for a few days now and really taking to it. Simple to use. Keeping me on track.”
The macro tracker that knows you lift. The workout app that knows you ate. One subscription, ad-free, EU-hosted. Cancel anytime before day 14, no charge.